Journal / 02
Journal / 02
The hairdryer precedent.
The hairdryer precedent.
What feels standard in a hotel room today was once an optional extra. Hospitality evolves by reconsidering what guests should have to ask for.
What feels standard in a hotel room today was once an optional extra. Hospitality evolves by reconsidering what guests should have to ask for.
13 August 2026 | Shari Zand
13 August 2026 | Shari Zand



There is nothing remarkable about finding a hairdryer in a hotel room. You notice it when you need it, use it and put it back. You probably do not mention it in a review. You certainly do not congratulate the hotel for having anticipated the possibility that you might wash your hair. Its absence, however, would be noticeable.
That is what makes hotel standards interesting. Once an amenity has become established, it stops feeling like an amenity at all. It simply becomes part of what a room is expected to provide.
Standards are made
There was a time when the in-room hairdryer was not assumed. The same is true of many things that now feel entirely ordinary: the safe, the minibar, quality toiletries, multiple charging points or a robe waiting in the wardrobe.
None of them became standard because every guest suddenly began requesting exactly the same thing. Hotels changed alongside guest behaviour, technology and expectations. Some additions disappeared again. Others proved useful enough that eventually it became stranger not to provide them.
The interesting point is not that rooms should continuously accumulate more things. Quite the opposite. A well-designed hotel room is selective. Every object has to justify the space it occupies, the operational work behind it and its place within the experience.
But that also means the contents of a room are never finished. They reflect a judgement about which needs the hotel considers predictable enough to address before the guest asks.
From extra to expected
The transition from optional extra to expected standard is usually quiet. There is rarely a moment when the industry collectively decides that something now belongs in every room. Individual properties introduce it. Others follow. Guests become accustomed to it. Over time, provision stops being noteworthy and absence starts to feel unusual.
That shift matters because it changes the nature of service. A hairdryer held at reception and a hairdryer mounted in the bathroom technically solve the same problem. But they do not create the same experience. One requires a request. The other assumes the need might arise and makes the solution available without a conversation.
Neither approach is automatically right for every amenity. The question is which needs deserve which treatment.
What belongs in the room next?
Feminine care is still often on the request side of that line. Pads and tampons may be available somewhere on the property, but they are rarely considered part of the bathroom in the same way as shampoo, tissues or a hairdryer. The underlying need is not new. What may be changing is the judgement about where the solution belongs.
That is how hospitality standards evolve: not by adding everything, but by occasionally reconsidering something that has always been handled one way.
The hairdryer feels inevitable now because the debate about whether it belongs in the room has long since disappeared.
The more interesting question is which of today’s optional extras will feel just as obvious in hindsight.
There is nothing remarkable about finding a hairdryer in a hotel room. You notice it when you need it, use it and put it back. You probably do not mention it in a review. You certainly do not congratulate the hotel for having anticipated the possibility that you might wash your hair. Its absence, however, would be noticeable.
That is what makes hotel standards interesting. Once an amenity has become established, it stops feeling like an amenity at all. It simply becomes part of what a room is expected to provide.
Standards are made
There was a time when the in-room hairdryer was not assumed. The same is true of many things that now feel entirely ordinary: the safe, the minibar, quality toiletries, multiple charging points or a robe waiting in the wardrobe.
None of them became standard because every guest suddenly began requesting exactly the same thing. Hotels changed alongside guest behaviour, technology and expectations. Some additions disappeared again. Others proved useful enough that eventually it became stranger not to provide them.
The interesting point is not that rooms should continuously accumulate more things. Quite the opposite. A well-designed hotel room is selective. Every object has to justify the space it occupies, the operational work behind it and its place within the experience.
But that also means the contents of a room are never finished. They reflect a judgement about which needs the hotel considers predictable enough to address before the guest asks.
From extra to expected
The transition from optional extra to expected standard is usually quiet. There is rarely a moment when the industry collectively decides that something now belongs in every room. Individual properties introduce it. Others follow. Guests become accustomed to it. Over time, provision stops being noteworthy and absence starts to feel unusual.
That shift matters because it changes the nature of service. A hairdryer held at reception and a hairdryer mounted in the bathroom technically solve the same problem. But they do not create the same experience. One requires a request. The other assumes the need might arise and makes the solution available without a conversation.
Neither approach is automatically right for every amenity. The question is which needs deserve which treatment.
What belongs in the room next?
Feminine care is still often on the request side of that line. Pads and tampons may be available somewhere on the property, but they are rarely considered part of the bathroom in the same way as shampoo, tissues or a hairdryer. The underlying need is not new. What may be changing is the judgement about where the solution belongs.
That is how hospitality standards evolve: not by adding everything, but by occasionally reconsidering something that has always been handled one way.
The hairdryer feels inevitable now because the debate about whether it belongs in the room has long since disappeared.
The more interesting question is which of today’s optional extras will feel just as obvious in hindsight.
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